Effective Date: June 1, 2022

Thank you for your interest in Str8Up Toy Trader.com, Inc. (“Str8Up Toy Trader”). We respect the privacy of our users when they use our websites, mobile, and other online applications and products and services (collectively, the “Str8Up Toy Trader Site”). By using the Str8Up Toy Trader Site, you consent to the use of your information and information about you in accordance with this Privacy Statement.

When we refer to Str8Up Toy Trader within this Privacy Statement, we are referring to Str8Up Toy Trader, Inc. This Privacy Statement applies to information collected through the Str8Up Toy Trader Sites and does not describe the collection, use, and disclosure practices of any of our corporate affiliates or third parties. For information on the collection, use, and disclosure practices of any company with whom you are doing business, whether or not affiliated with Str8Up Toy Trader, please review their privacy policies.

Services offered by Str8Up Toy Trader are not directed to individuals under the age of eighteen (18). If you are under eighteen (18), you should not provide any personal information to us.

Information We Collect

Information is gathered from the Str8Up Toy Trader Sites by us, our service providers, advertisers, sponsors, and partners.

Information You Provide. We may collect information that you choose to provide on the Str8Up Toy Trader Sites in a variety of ways, such as when you:

1. register for one of our products or services. This information may include your name, address, telephone number, email address, Social Security Number, and credit information;
2. make information available to us via social networking logins, such as Facebook or Twitter;
3. express an interest in buying, selling, or trading in a car (such as by using our “email the seller” function);
4. participate in chats, web forums, or other interactive sessions;
5. apply for credit with a dealer or one of our finance partners;
6. provide payment card information for one of our products or services;
7. subscribe to newsletters or provide feedback; and
8. participate in surveys, sweepstakes, or other promotions.

Automated Information. Information regarding your use of the Str8Up Toy Trader Sites may be collected and/or aggregated through the use of automated means. This automatically-collected information may include information such as:

1. your IP address, the type of browser and operating system used;
2. date and time you access the Str8Up Toy Trader Site and pages you visit, and if you linked from or to another website, the address of that website;
3. email you open and links you click on within those emails; and
4. your ISP or mobile carrier, and the type of handheld or mobile device that you used.
5.  

Data Technologies. Various technologies are used to automatically collect information, such as cookies, local shared objects, and web beacons (generally referred to as “Data Technologies”. “Cookies” are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. “Local shared objects,” sometimes known as Flash cookies, may be used to store your preferences or display content based upon what you have viewed on various websites to personalize your visit. A “web beacon,” also known as an Internet tag, pixel tag, or clear GIF, links web pages to web servers and their cookies. Anonymous advertising identifiers are increasingly being used on mobile devices and otherwise in a manner similar to cookies. When we refer to Data Technologies, we are including all current and similar future technologies.

One or more Data Technologies may be used on the Str8Up Toy Trader Sites and other websites and mobile applications (that may not be the Str8Up Toy Trader Sites) by us, by another party on our behalf, or by third parties in accordance with their privacy policies. Data Technologies may be used by us and others, on our behalf and on their own behalf, to transmit information to you or about you and connect information about you from different sources, websites, devices, and mobile applications.

We may use a uniquely generated trackable toll-free telephone number on dealer sites or in advertisements. If you call one of these uniquely generated toll-free numbers, we (or a service provider acting on our behalf) may collect non-personally identifiable information about the call (e.g. date, time, duration), as well as personally identifiable information (e.g. your name, the number from which your call originated).

Videos. We may target and track the videos you view on the Sites. You consent to our tracking of your video viewing through the Site or third-party social media for up to two years or as permitted by applicable law.

Location Information. When you download or use the Str8Up Toy Trader Sites, we may collect physical location information that is sufficiently precise to allow us to locate a specific person or device (“Location Information”). We also may collect Location Information when you visit or are in the vicinity of one of our dealers. We only collect Location Information with your permission (e.g., such as when you agree to provide it to us after you initially access or download the Str8Up Toy Trader Sites). We may use Location Information and provide it to third parties to provide you with content and services that are relevant to a particular location, such as advertising, search results, dealers in the area, and direction, to evaluate and improve the Str8Up Toy Trader Sites, or to provide you with content and services relevant to one or more nearby dealers.

Publicly Posted Information. Information that you make available to us and others via social media networks, forums, blogs, list serves, chat rooms or similar functionality is public information that we or others may share or use in accordance with the law.

Combined Information and Information from Other Sources. We may combine information that you provide to us with information we receive from our affiliates and other sources, as well as with other information that is automatically collected. The combined information may include information about your use of the Sites, your use of other websites, devices, and mobile applications, and information from our affiliates and other sources.

How We May Use the Information We Collect

We may use the information we collect for the following purposes:

1. for everyday business purposes, such as establishing and managing your user account, providing products and services you request, processing and collecting payments, and providing customer support;
2. to create listings and advertisements for any cars and other vehicles that you list for sale with us. These lists and advertisements may appear on the Str8Up Toy Trader Sites and other websites, mobile applications, or services of third parties;
3. to provide values and/or offers for cars that you would like to sell or trade-in;
4. to offer our other products or services and/or the products or services of others to you;
5. to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes, and other offers or promotions;
6. to enable you to interact with Str8Up Toy Trader and our users, dealers, manufacturers, and others through various means, such as through our message boards, blogs, and social media;
7. to evaluate and improve our business, including developing new products and services and analyzing the effectiveness of products, services, applications, and websites;
8.  
9. to diagnose and address technical and service problems;
10. to perform data analyses, including market and consumer research, trend analysis, demographic analysis, and financial analysis;
11. to deliver content (including advertising) correlating to your interests and browsing and usage history, both within the Str8Up Toy Trader Sites and on other websites and applications;
12. to comply with applicable legal requirements and our policies; and
13. to contact you via telephone, text, or chat. We will obtain your consent to contact you when and in the manner required by law.

Applications, Widgets, and Social Media

We may include applications or widgets from social media providers that allow interaction or content sharing by their users. These widgets, such as a Facebook “Share” or “Like” button, are visible to you on the web page you visit. Integration between the Str8Up Toy Trader Sites and social media networks such as Facebook, Twitter, and others may allow social media networks in which you participate to collect information about you, even when you do not explicitly activate the network’s application or widget. Please visit the applicable social media network’s privacy policy to better understand their data collection practices and the choices they make available to you. The privacy policy of the social media network controls the collection, use, and disclosure of all personal information transmitted to that network.

Advertising Networks

Advertising that is customized based on predictions generated over time from your visits across different websites, devices, and mobile applications is sometimes called “online behavioral” or “interest-based” advertising. We may partner with advertising networks, which are companies that deliver targeted advertisements to consumers and generate statistics and metrics related to the delivery of interest-based advertisements. They may utilize information collected through a variety of Data Technologies to provide customization, auditing, research, and reporting for us, our affiliates, and other advertisers. This data collection takes place both on the Str8Up Toy Trader Sites and on third-party’s websites and mobile applications. This process allows Str8Up Toy Trader and third parties to deliver targeted advertising, enhance marketing programs and help track the effectiveness of such efforts. Our advertising networks also may use this information for determining or predicting the characteristics and preferences of their respective advertising audiences and measuring the effectiveness of their advertising in accordance with their privacy policies.

We do not provide information that is directly associated with a specific person (such as name and address) to an advertising network when you interact with or view a customized advertisement. However, when you view or interact with an advertisement, the advertiser may make an assumption that you are interested in the subject matter of the advertisement.

Some companies disclose when they are using interest-based advertising programs on the Str8Up Toy Trader Sites to deliver third-party ads or collect information about your visit for these purposes and give you the ability to opt out of this use of your information.

Information We Share

We do not sell or otherwise share information about you that we collect or receive, except as described below:

1. Our Service Providers. We may engage third parties to provide the services offered through or in connection with the Str8Up Toy Trader Sites on our behalf. We require such providers to maintain information about you as confidential and to use the information only to perform the services specified by us in a manner consistent with this Privacy Statement.
2. Co-Sponsored Promotions. In the event that you participate in a survey, sweepstakes, contest, or other promotion that is co-sponsored by Str8Up Toy Trader and a third party, we may share information collected in conjunction with the survey, sweepstakes, contest, or promotion, including personal information, with that third party. After the information is provided to those third parties, the subsequent use or disclosure of such information is subject to their privacy policies and practices. Surveys, sweepstakes, and other promotions conducted on behalf of Str8Up Toy Trader and a third party will include branding from both Str8Up Toy Trader and the third party.
3. Promotions on behalf of Third Parties. Periodically, third parties may conduct surveys, contests, sweepstakes, and other promotions for their own purpose on the Str8Up Toy Trader Sites. Information you provide in response to those activities is governed by their privacy policies. Surveys, sweepstakes, and other promotions conducted solely for the purpose of a third party will include only the third party’s branding.
4. Buyers, Sellers, Dealers, and Manufacturers. Information about you, including personal information and Data Technologies, may be shared with sellers, dealers and manufacturers, and their agents and third-party service providers, who will use that information in accordance with their own privacy policies. For example:
   1. If you are interested in a particular listing of a car for sale, information about you may be shared with the buyer or seller of that particular car or similar cars or dealers in your area, for example when you submit a lead request or enter into a chat with the buyer or seller;
   1. If you are considering trading in a car, we may provide information about you to dealers who participate in our trade-in program and other dealers in your area;
   1. We may provide manufacturers, their agents, or third-party service providers, with information about you that we provided to their franchised dealers;
   1. We may provide manufacturers, their agents, or third-party service providers, with information about you if you are interested in certified pre-owned vehicles; or
   1. We may provide manufacturers, their agents or third-party service providers, and dealers with information about you when you access the Str8Up Toy Trader Sites via Str8Up Toy Trader branded advertising and/or functionality found on their websites or other third party websites.
5. Corporate and Asset Transactions. If we sell all or substantially all of our business or sell or transfer all or a material part of our assets, or are otherwise involved in a merger or transfer of all or a substantial part of our business, we may transfer all information we have collected and stored, including personal information, to the party or parties involved in the transaction as part of that transaction.
6. Other. We may access or disclose information, including personal information, to:
   1. protect or defend our interests and the legal rights or property of Str8Up Toy Trader and our affiliates;
   1. protect the rights, interests, safety, and security of users of the Str8Up Toy Trader Sites or members of the public;
   1. protect against fraud or for risk management purposes; or
   1. comply with prudent legal practice as we may determine, and applicable law or legal process.

Your Choices

You are entitled to make certain choices about how we communicate with you.

1. You may choose not to provide personal information, even though that might impact your ability to register or receive a particular product or service.
2. If you do not want to receive marketing emails from us, you can follow the unsubscribe link provided in those emails.
3. You have a number of choices regarding certain Data Technologies. Most web browsers automatically accept cookies, but you can usually modify your browser’s setting to decline cookies if you prefer. You may also render some web beacons unusable by rejecting their associated cookies and disabling or deleting similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or opting out at www.Evidon.com or the website of the technology provider. If you choose to decline cookies or similar technologies, however, please note that certain features may not function properly or at all as a result. You may be able to adjust the use of advertising identifiers on mobile devices through the settings on your device. Finally, if you do not want to use a uniquely generated telephone number, you may choose to not call us.
4. If you do not want us to use Location Information, you can decline our initial invitation to provide that information or opt-out by changing the location services settings on your mobile device. However, please note that certain features may not function properly or at all as a result if you opt-out.

Contact Information

If you have any questions or comments about this notice, our Privacy Statement, or the ways in which we collect and use your personal information please do not hesitate to contact us at:

Website: https://www.Str8Up Toy Trader.com/contact
Email: privacy@str8uptoytrader.com